I guess you need to know what to say. According to the latest edition of the Wrestling Observer Newsletter, prior to WWE’s press conference in which they made the announcement of Wrestlemania 36, the company handed a series of do’s and don’ts to the mainstream media reporters that were covering the event.
It contained a set of instructions about the verbiage that media outlets can and cannot use when writing reports about WWE. Here is the list:
1) When referring to our talent, we ask that you refer to them as WWE Superstars both for the men and women and NOT as “professional wrestlers;”
2) As of March 2016, our female Superstars are NO longer referred to as WWE Divas, so please call them WWE Superstars;
3) Please refer to our company as WWE and NOT World Wrestling Entertainment;
4) Please do not refer to our company as “the WWE,” but rather “WWE.”
5) Please do NOT use the term “professional wrestling,” instead using WWE or Sports Entertainment to describe our brand (E.G. “We have many WWE fans in the Tampa area” or “I have always been a fan of sports entertainment;
6) The WWE Championship or WWE Title are appropriate names for the title. It is not called a “belt” or a “strap.”
This is not a championship that will be competed for in the current WWE landscape:
While some people may scoff at this, I get why WWE had to release this statement to the media. Some of the reporters at these events may not be familiar with the current product, and may either rely on what they remember from their childhood, or ask their colleagues what they know about professional wrestling.
What do you think of the “faux pas” statements when referring to WWE? Leave us a comment below, or post a comment on our Facebook page! Also, be sure to sign up for our newsletter and download our App from your favorite App Store!