The numbers don’t lie. In the latest issue of the Wrestling Observer Newsletter, several facts and figures from the 2018 financial report were shared, including live attendance numbers, WWE Network subscriber information and more.
Below are some highlights from the report:
*On 12/31, the WWE Network had 1,528,100 subscribers, which was 1,116,200 in the U.S. and 411,900 outside the U.S. On December 31, 2017, those numbers were 1,471,400 total, 1,065,200 in the U.S. and 406,200 outside the U.S., so it is still increasing year-over-year at a slow rate.
It’s not getting to three million as predicted, or even two million any time soon. However, since WrestleMania it has been losing subscribers at a much higher rate.
Internally they are predicting that the first quarter average for 2019, the hot season of Rumble and Mania build, will be up 2.1 percent from the same period last year. We don’t know how many of the paid subscribers are getting it at a discount price, but it is more than one year ago.
While subscribers are up 7.8 percent on average for the year with the big increase last year around Mania time, revenue from those subscribers was only up 4.6 percent, meaning more people got it at a lower price.
*Fourth quarter average North American attendance fell from 5,400 to 5,000, which is a little misleading because there were also four fewer non-TV shows so if things were even, there would be a small increase.
Overseas were up from 5,200 to 6,900 but that was running 10 fewer events, so they skipped a lot of smaller arenas on the last European tour. But as far as the same buildings, the November tour was significantly down.
*Worldwide live attendance fell from 2,170,200 to 1,950,700. Including Mania, the 2017 North American average was 5,600 tickets sold, $328,608 in ticket revenue and $56,896 in merchandise sales. In 2018, it was 5,200 tickets sold, $314,756 in ticket revenue and $50,960 in merchandise sales.
Outside the U.S. the numbers in 2017 were 5,200 tickets sold for $404,716. In 2018 it was 6,200 tickets sold for $464,194. But that is misleading because they cut back from 70 overseas shows to 56, meaning they cut out 14 small arena shows that would have taken down the average.
This was one of the highlights of 2018’s biggest show:
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