How Does Vince McMahon Feel About the WWE Brand Extension?

It has been a while since we’ve seen the WWE Brand Extension. The split between Raw and Smackdown had been on hiatus for quite some time before the October split occurred. While it has taken some time for the ratings to catch up to each other, the gap is starting to bridge properly, and both Raw and Smackdown seem to be doing good.

But how does Vince feel about the extension? He looks to be optimistic that the extension is doing what it needs to do. In his earnings call, he had this to say:

It’s working extremely well, it’s working exactly like we thought it would. There is some crossover, which is what we wanted. But at the same time, we’re introducing new viewers.

You have fresh talent coming from one brand to the next. So in essence, if you haven’t seen a Roman Reigns on SmackDown, then when he does – if and when he does – then that’s really a big thing. It freshens up talent, and it gives us a much longer range in terms of the use of those talents and the IP that goes with them.

If you have only one show, or two shows with the same talent, it’s difficult to create new stars because the tendency is to keep the larger talent on top all the time. So it allows other stars to climb the ladder of success.