WWE Announces Record-Setting Thanksgiving Sales

While CM Punk’s tell-all interview with Colt Cabana releasing on American Thanksgiving was a bit of a damper for WWE, its Thanksgiving wasn’t all too bad. The company recently issued a press release, announcing that it recorded its largest online sales day ever on Black Friday, Nov. 28. The most purchased item that day was Dean Ambrose’s “Unstable” hoodie.

Below is WWE’s press release on its record-setting day:

WWE Announces Record-Setting Thanksgiving Weekend Sales on WWEShop.com

“On Black Friday, WWE recorded its single biggest online sales day ever, drawing a 44% increase in sales on WWEShop.com compared to last year’s record-setting day. WWE also broke records on Cyber Monday, with sales +32% year-over-year, making it the No 2. best-selling day on WWEShop.com ever.

WWEShop.com’s five-day holiday weekend saw sales +39% year-over-year.

WWE Superstar Dean Ambrose “Unstable” Hoodie Sweatshirt was the hottest seller, and the WWE Monopoly Board Game came in at No. 2.

Mobile traffic was +80% year-over-year and accounted for 61% of overall traffic to WWEShop.com.”

Ambrose having the largest contribution to WWE’s big day shocked some, who would have guessed John Cena would be moving the most merchandise on Black Friday. Cena has rarely been challenged as the star who moves the most merchandise for WWE.

Editor’s Note

I hope WWE realizes Ambrose is its most-over babyface, and doesn’t stunt his growth and momentum.