WWE has recently released new data and information, and within it is the 2014 “SummerSlam” buy rate. The event which saw Brock Lesnar become WWE World Heavyweight Champion for the first time in more than 10 years garnered somewhere between 140,000 – 150,000 buys in total. Domestically, the figure is about 60,000. On the other hand, about 80,000 of the buys were made abroad.
In comparison to the July pay-per-view, “Battleground,” “SummerSlam,” as expected, received much more buys. “Battleground” obtained 99,000 buys. 31,000 of the buys were domestic, while the other 68,000 were international. The “SummerSlam” figure is also noticeably up from marquee June pay-per-view, “Money in the Bank,” which received 122,000 buys.
The 2014 ‘SummerSlam” buy rate is down from last year due to the WWE Network being in place. In 2013, WWE’s biggest summer event received just under 300,000 buys. This goes hand in hand with post-WWE Network buy rates being cut in half, which was first seen with the 2014 edition of “Extreme Rules.”
This year’s “SummerSlam” was the first WWE pay-per-view since the WWE Network went international in 170 countries, including Canada, on Aug. 12.
It’s hard to gauge what a good buy rate is nowadays, but it seems like “SummerSlam” did well. Its past buy rate was cut in half, but for the first pay-per-view since the WWE Network went global, international buys were still substantial.